Empowering Future Entrepreneurs!

18 June 2025

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Year 12 students in the Entrepreneur (Business) Track learned important techniques that will help them become successful entrepreneurs in the future. Under the guidance of Master Amonphong Suksen, students studied “Problem Definition” using Persona and Empathy Map techniques, which are essential tools for gaining deep customer understanding.

Learning the Persona technique helps students create characters that represent their target customer groups, enabling them to visualize and clearly understand customer behaviors, needs, and problems.

The Empathy Map technique helps them understand what customers think, feel, see, hear, and do in their daily lives.
These skills are fundamental foundations for successful entrepreneurship, as deeply understanding customers helps create products or services that precisely meet their needs and leads to solving real market problems. Students will be able to apply this knowledge to develop business ideas and create valuable innovations for society in the future.​​​​​​​​​​​​​​​​

Innovation starts with empathy. And at ACEP, we teach students to lead with both.